Farewell to Denyse Mehta, Executive Director
Care of Nital Jethalal, President, TVA
Happy 2021 everyone! 2020 was certainly a challenging year, and one that I know we will not soon forget. On behalf of the TVA Board of Directors and staff, I want to thank you for your continued support not only of TVA, but of veg businesses and the veg community in the Greater Toronto Area and beyond. Thank you, thank you, thank you!
While there have been many heartbreaking stories over the last year, there have also been reasons for hope — from so many people wearing masks and taking precautions to keep ourselves and each other safe, to new veg-friendly businesses
opening up during the pandemic, and news that vaccines are on their way. We’re not out of the woods yet, but hope you share our enthusiasm about what 2021 can hold for all us.
I’d like to update you on a few developments at TVA. First, after three and a half years with the Toronto Vegetarian Association, Executive Director Denyse Mehta has decided to leave the organization. Her last day with TVA will be January 15, 2021.
Denyse has made many important contributions to TVA during her time with the organization. She began her work with TVA as a volunteer, making valuable contributions to the development of TVA’s programs through her work with the Program Review Committee.
In September 2017, Denyse took over the Executive Director position, becoming responsible for all of TVA’s programs, events and services, including the Veg Food Fest, the Toronto Veg Guide, the Veggie Challenge, TVA’s community outreach program, the Resource Centre and the Veg Out podcast.
As Executive Director, Denyse also oversaw the launch of two fantastic new TVA events — the Veg Spring Market and the Veg Holiday Market. Together, these events attracted dozens of vendors and thousands of attendees, and helped to spread the joy of gathering with our fellow veg and veg-friendly community members throughout the year.
Denyse also expanded programming and the number of vendors at the Veg Food Fest, grew revenue for TVA, and expanded the TVA team, with an increased focus on membership engagement. She also successfully delivered the Toronto Veg Guide and other important programs that advanced TVA’s mission to inspire people to choose a healthier, greener, more compassionate lifestyle through plant-based eating.
As a small, not-for-profit organization, 2020 proved especially challenging for TVA. Denyse led the organization through this difficult time using a mix of innovation, steadfastness and perseverance. This leadership included her work in developing
our first ever virtual Veg Food Fest, where she helped reimagine the festival in response to the COVID-19 pandemic. The lessons learned by Denyse and the staff in 2020 will help to shape the organization in invaluable ways on the road ahead.
On behalf of TVA’s Board and staff, I would like to thank Denyse for her many contributions to TVA and the veg community. We hope you’ll join us in wishing her the very best for the future!
The Board is now recruiting a new Executive Director. We are seeking a charismatic leader and a strategic thinker, who is passionate about the vegan movement, to effectively lead our organization through the remainder of the pandemic and beyond.
TVA values diversity, inclusion and accessibility, and I encourage anyone with skills that match the job advertisement to consider submitting an application by visiting veg.ca/executivedirector.
Applications will be accepted until 5pm on January 29, 2021.
As we begin this new year, we hope that you will share in the Board’s excitement regarding the future of TVA. Despite the many challenges that 2020 brought, they have also presented us with the opportunity to take TVA in new directions and to pursue our mission in innovative ways with a broader audience. We appreciate your continued support as we shape and deliver this important new chapter in the TVA story.
President, Board of Directors, Toronto Vegetarian Association