The Toronto Vegetarian Association’s Programs Review Committee led a groundbreaking study never before conducted in Canada. As part of the TVA’s 2013-2018 strategic plan, we want to make sure all of our programs are as effective as possible at not only encouraging people to go vegetarian for the first time, but also at ensuring that current vegetarians stay vegetarian and don’t return to eating meat. The committee used Google Ads to widely disseminate a survey asking lapsed vegetarians what their major challenges were.

The result is a groundbreaking study that will allow the TVA to assess current programs and inspire new initiatives to ensure that when people go vegetarian, it’s a positive, life-changing experience, and that they never again eat the flesh of another living being.

Click here to read the study.