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On September 9th thousands of Toronto Star readers opened up the front section to discover that vegetarian Patrick Baboumian broke a Guiness World Record for the heaviest yoke-walk at the Annual Vegetarian Food Festival. Media success stories like this demonstrate that vegetarianism is a healthy and delicious choice to make, and your donation today will enable more success in 2014.

DonateProfessional media relations from qualified experts gets results. In addition to the Toronto Star feature and Global TV coverage of the Vegetarian Food Festival, generous donors engaged media to broadcast the incredible array of vegetarian dining options in Toronto through substantial coverage of Veggielicious, including a live interview on CBC radio.

Please make a year-end, tax-deductible donation today to build momentum and make 2014 the year we put vegetarianism on everyone’s radar. Simply select “Make a one time contribution” and enter “media” as the campaign code.

We want to get the word out about the benefits of vegetarianism in mainstream newspapers, on radio and on TV throughout the year, and plaster Toronto with stories that engage audiences in our events and campaigns like the 7-Day Veggie Challenge.

We need your help to reach these audiences. $5000 would allow the TVA to hire professional media relations support between now and the next Vegetarian Food Festival, so that you and I can continue to inspire people to make more vegetarian choices.

Please make your year-end tax-deductible donation today using the campaign code “media”, to spread the word and inspire thousands of people to choose a healthier, greener, more compassionate lifestyle through plant-based eating in 2014.